The project is an initiative subsidized by the Agency for Natural Resources and Energy, a division of Japan's Ministry of Economy Trade and Industry, as part of the government's plan to rebalance Japan's energy mix. The subsidy has been issued by the Institute of Applied Energy, the project's executing agency.

In the context of electricity deregulation and the reform of electric power systems in Japan, the project is aimed at contributing to the development of new energy management systems and the installation of new infrastructure that could facilitate more efficient energy use.

More specifically, bundling end-use devices scattered across power grids through the Internet of Things (IoT) would create a sort of "virtual" power plant, according to the companies, where demand and supply can be more effectively adjusted for available capacity. It is also hoped that enhancing the system for adjusting electricity supply and demand will also make it easier to introduce renewable energy sources into the power grid.

Through the project, the 14 participating companies are aiming to set up a comprehensive system for controlling end-use devices and to develop new energy management systems through bundled technology and the installation of renewable energy sources. The initiative is expected to contribute to the realization of a low-carbon society.

The participating companies are as follows:

The Kansai Electric Power Co., Inc.

Fuji Electric Co., Ltd

Sansha Electric Manufacturing Co., Ltd

GS Yuasa Corporation

Sumitomo Electric Industries, Ltd.

Nihon Unisys, Ltd.

NTT Smile Energy, Ltd.

ELIIY Power Co., Ltd.

Obayashi Corporation

Kansai Electrical Safety Inspection Association

DAIHEN Corporation

Nature Japan Co., Ltd.

Mitsubishi Corporation