By Renewable Energy Focus staff

“We are delighted to have found Henrik for this important position,” says Steve Sawyer, Secretary General of the Global Wind Energy Council (GWEC) and Chairman of the WindMade board.

“Henrik bring with him a wealth of experience and knowledge in the labelling field, and his broad background in international marketing and global markets make him the perfect candidate for this role.”

Kuffner adds: “I believe that WindMade has the potential to develop into a truly global movement, with consumers around the world demanding transparency on the companies and products they choose. WindMade can make a real difference in driving consumer demand for sustainable products, and I am excited to be given the opportunity to spearhead this groundbreaking initiative.”

WindMade was first initiated by Vestas, and founding members include GWEC, WWF, Bloomberg, PriceWaterhouseCoopers, the UN Global Compact and the LEGO Group.

“It is essential for us to have handed over the WindMade initiative to an independent body, and we are very excited to see that with Henrik’s recruitement, WindMade is taking on an identity of its own,” concludes Morten Albaek, Senior Vice President of Marketing at Vestas Wind Systems.”